Yingli Green Energy plans to become the first-ever carbon neutral sponsor of the FIFA World Cup, which kicks off today in Brazil.
The company plans to offset all carbon emissions arising from its promotional activities in Brazil as part of its mission to help make the 2014 World Cup the greenest in history.
Yingli says it plans to have a carbon neutral footprint for all of the Company's promotional events and activities on-site in Brazil during the World Cup, including all solar powered stadiums, commercial displays, customer hospitality, media activities, and employee travel and accommodation. To achieve carbon neutrality, Yingli has:
In September FIFA said it expects the 2014 World Cup in Brazil and the Confederations Cup to generate just over 2.7 millions metric tons of CO2e and said it will offset those carbon emissions.
The 2010 World Cup’s total carbon footprint came to about 2.8 million tons of CO2e, according to a study by Ernst & Young, an eight-fold increase over the previous World Cup in Germany.