As the economy takes a nosedive, the reality or the risk of running short of money will prove to be real incentives for consumers and businesses to find efficiencies, AdWeek reports.
Businesses will look for efficiencies from energy or its expenses, as bit by bit "smaller" will come to mean "better." In the auto industry, for example, focus on fuel-efficiency and reduced environmental impact has led to smaller cars on North American roads.
The alternative-energy sector is also likely to provide innovations. There is growing consensus that clean energy needs to be a long-term goal "for security, economic and environmental reasons," writes AdWeek.
