Shame programs are politely referred to as the “behavioral water efficiency” program, but sometimes referred to as the “shame” program, it finds that when consumers find out how their environmental impacts compare with their neighbors, water consumption overall declines by five percent.
The California Water Foundation and the East Bay Municipal Utility District will soon see how one works. They developed a pilot program that allows users to see how their water use compares to their neighbors living in similar homes and circumstances.
Last year was one of the driest years on record for California and predictions are that 2014 will not be much better.
