Sara Lee says it expanded its lead as the world's largest buyer of UTZ certified "sustainable" coffee, having exceeded its own internal target of purchasing 26,500 tons in 2009.
Sara Lee plans to expand on that by more than 50 percent by pushing its 2010 purchases to 40,000 tons, according to a press release.
The 2010 target is 16 times the 2004 target of 2,500 tons.
Sara Lee is the world's largest coffee roaster, with brands including Senseo, Marcilla, Maison du Cafe, Merrild and Douwe Egberts.
Other major food marketers are gearing up their certifiable supply chains.
Tetley recently announced its plans to sell 100 percent Rainforest-certified tea by 2016, reports Reuters.
Outside of the coffee/tea sector, ice cream maker Ben & Jerry's says it plans to purchase only Fair Trade ingredients - when possible, by 2013, reports Supermarket News.
