The concept of the "triple bottom line," now widely referred to as the three pillars of sustainability – people, profits and planet – is hindering our ability to understand why the system is not working for so many people. In reality, the environment contains human society, which in turns contains the economy. A vibrant economy depends on the rule of law and depends on people earning enough money to create a robust market for goods and services. Society depends on having a stable climate that supports agriculture and that allows most (or all) people to support their families and communities through the fruits of their labor.
The model of three pillars of environment, economy and equity (or people, profit, planet), is misleading. The environment is the service provider that enables human society to exist. Human society creates the conditions, rules and relationships that support economic activity.
Here’s a look at how this change in thinking could alter our view of environmental challenges:
The good news is that many companies, communities and other institutions are researching, inventing and implementing solutions that will lead to a better future. Best efforts alone will not be enough; people and institutions will have to work together to create policies and practices that lead to a sustainable future.
For example, smart infrastructure for water, energy and transportation can provide markets for new technology, new jobs and better quality of life. It will take political will to change policies that inhibit cradle-to-cradle management of resources. Humanity has defeated slavery, fascism and second-hand smoke. We have championed democracy and the internet. Are we up to the task of inventing a future that works for everyone? The path forward begins with knowing what journey we are on, and preparing accordingly.
Marianna Grossman is executive director of Sustainable Silicon Valley. This is the second article in a two-part series. Read the first here.