Practically Green Launches New Engagement Platform

Digital engagement company Practically Green has introduced a new enterprise platform designed to motivate global businesses and their employees to adopt healthy, sustainable choices within their organization and everyday lives.

The cloud-based platform leverages social networks and game mechanics to build awareness of sustainable practices, empower action, and measure impact, Practically Green says.

Practically Green’s clients include global sustainability leaders Unilever, CA Technologies, Sony Electronics, NBCUniversal, Sony Pictures a Greener World, and Caesars Entertainment. A proprietary scoring system allows for baseline assessment and competition and collaboration with peers. Additional features of the platform include:

• Themed Projects: employees can join themed projects with co-workers (reduced impact on business travel, zero-waste workplace) and work together to reach a collective sustainability goal. Projects can be created or customized for specific geographies and job functions.
• Repeatable and One-Time Actions: employees can work on forming habits and measure progress for specific repeatable actions, such as take public transportation, powering down their computer, or complete one-time actions, many with ongoing benefits, such as installing solar or switching to an LED desk lamp.
• Enhanced Social Features: in addition to commenting and "liking," users can post photos after completing an action, and tag friends and coworkers to share tips and expertise.
• Analytics Suite: clients can monitor and measure participation and engagement rates as well as environmental impact and financial savings.

The company’s platform integrates with intranets, email systems and enterprise directory systems and is available on mobile devices.

Earlier this month, representatives from green business engagement programs announced that they are working to create a national association to help companies reduce greenhouse gas emissions and strengthen the coordination and impact of these types of programs across the US.

Representatives from 21 such programs met for a first-ever national summit in Boston last month. During the event, attendees decided to create a formal network and organizers have announced the formation of a preliminary task force that will lay the groundwork for a national association of green business engagement programs.