Central to the effort is the use of advanced data tools, including a Sustainability Data Hub (SDH) platform designed to automate environmental tracking and make emissions reporting both scalable and actionable.
The platform equips Team Penske with the tools to monitor carbon, water, and waste impact in real time—offering instant visibility into how different initiatives are performing. From emissions reporting to audit-ready compliance tracking, Penske now has enhanced capabilities for precise measurement and sharper decision-making.
Rather than relying on manual reporting systems, the team can draw on near real-time metrics to adjust sustainability tactics as needed. System training, testing, and architecture were structured to ensure long-term usability and scalable growth, enabling the technology to evolve alongside Penske’s environmental targets.
This sustainability initiative isn’t new territory for either organization. It builds on a 25-year collaboration between Capgemini and Penske, originally rooted in digital transformation. Now, the focus is shifting to operational sustainability—where data systems don’t just optimize performance, but also help meet emerging climate regulations and expectations.
Penske has already made headlines by shifting all tractors and track support equipment for major races to renewable diesel, a move that set a precedent in the racing world. The expanded focus on sustainability reporting shows the team’s intent to integrate climate strategy into its core business, not just as a standalone effort.
With over 640 major wins and 47 championships, Team Penske’s success on the track is well documented. Today, its off-track initiatives—like aligning race-day logistics with carbon-reduction goals—are becoming key differentiators in the motorsports industry. The team's investment in advanced sustainability tools is helping to make this shift operationally viable and measurable.
