Greg Owsley, Chief Branding Officer of the New Belgium Brewery, talks about his company's achievements in sustainability, and the insights gained from an environmental life cycle analysis of one of their beers, Fat Tire. At one time, the company was the largest private consumer of wind power in the USA. At SB 08, Owsley explained to Cohn & Wolfe's Geoff Beattie where the company wants to go next on its sustainable journey.
