Increasingly, companies are putting sponsorship dollars toward support of recycling initiatives at sporting stadiums, public areans and other public venues.
Working with Keep America Beautiful, Nestle Waters North America is providing $10,000 "Recycle On The Go" grants to 12 Keep America Beautiful affiliates. The projects will benefit a variety of locations, including soccer and baseball complexes, public arenas, public parks and more, according to a press release.
Santa Fe, N.M., Akron, Ohio, and Council Bluffs, Iowa, are among the 12 cities to benefit. For a list of the cities and their proposed projects, click here.
Meanwhile, Anheuser-Busch and Coca-Cola are partnering to promote recycling at the 600 Month of May, the 10 days of activities leading up to the Coca-Cola 600 NASCAR race May 24. The race formerly was known as the Brickyard 600. During race weekend, the Coca-Cola Recycling Education Vehicle will be at the speedway. The 40-foot trailer, designed to inform and educate fans about the value of recycling, features videos, games and prizes.
Anheuser-Busch and Coca-Cola have placed 400 recycling barrels in strategic positions around the speedway's display areas, hospitality areas, concourse, infield and suites, according to paddocktalk.com.
Fan Cans has developed sports-themed recycling receptacles, including ones shaped like football helmets, baseball helmets and more, as well as a planned motor sports driver helmet, according to a press release. The Fan Can was first installed at the Washington Nationals sports complex, with 100 such cans being sponsored by Coca-Cola.
