McDonald’s Sets CSR Goals

McDonald’s has set a goal to source 100 percent of its coffee, palm oil and fish from verified sustainable sources by 2020.

The company made this commitment and a host of others as part of its first Corporate Social Responsibility & Sustainability Framework, announced yesterday.

Other goals include:

• Supporting sustainable beef production by collaborating to develop global principles and criteria, and committing to begin purchasing a portion of beef from verified sustainable sources in 2016.
• Procuring 100 percent of fiber-based packaging from certified or recycled sources.
• Increasing in-restaurant recycling to 50 percent and minimizing waste in nine of its top markets
• Increasing energy efficiency in company-owned restaurants by 20 percent in seven of its top markets.