LEGO Breaks Ground on Sustainable Innovation Campus, Inspiring the Future of Play and Design

The LEGO Group’s Innovation Campus will house product designers and feature one of the world’s largest LEGO brick libraries.

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The LEGO Group has officially broken ground on its cutting-edge Innovation Campus, a 50,000-square-meter facility designed to support and inspire its ever-expanding team of designers, developers, and marketing experts. Slated to open in 2027, the campus will feature one of the world’s largest collections of LEGO bricks, with around 20,000 unique elements across 70 colors. In addition to bringing employees together under one roof, the campus will underscore LEGO’s commitment to environmental sustainability and creative collaboration.

A Vision for Sustainable Innovation

Built from FSC-certified timber, the campus aims to achieve LEED Platinum certification, the highest standard in energy efficiency, water conservation, and sustainable materials. The new facility incorporates natural light and green spaces designed to reduce energy use and create a healthy, stimulating environment for employees.

“We’re creating an inspiring space that champions sustainability and celebrates the core of our LEGO values,” said LEGO CEO Niels B Christiansen. “This campus is more than a workspace—it’s a commitment to reducing our environmental impact and fostering creativity.”

Innovation Campus Atrium
Innovation Campus Atrium

Lead: A Collaborative Home for Innovation

The Innovation Campus will become the home base for over 1,700 LEGO employees, bringing together product designers, developers, and marketing teams at the heart of LEGO’s innovation process. The open and flexible workspaces, which employees helped design using LEGO bricks during collaborative workshops, reflect a modular approach that encourages creativity and teamwork.

“Innovation Campus will be an inspiring workplace that honors the modularity of LEGO bricks,” said Julia Goldin, LEGO’s Chief Product and Marketing Officer. “We’ve worked with our employees to shape an environment that fosters inclusivity, creativity, and the free flow of ideas.”

Innovation Campus Workspace
Innovation Campus Workspace

Employee-Driven Design and Playful Spaces

The campus design emphasizes LEGO’s dedication to sustainability and creativity, with each building element crafted to encourage interaction and inspiration. CEBRA Architects designed the facility, which comprises six connected modules, each up to four stories high, and linked by a central “PlayWay” corridor. This design embodies LEGO’s modular design philosophy and serves as a functional and interactive space where employees can connect across teams.

Over 18 months of workshops, LEGO employees used LEGO bricks to help architects envision spaces that suit their collaboration and innovation needs. The result is a workspace celebrating the company’s playful heritage while delivering a highly functional environment.

Innovation Campus Brick Library
Innovation Campus Brick Library

A Hub for Innovation and Sustainability

The Innovation Campus is part of LEGO’s growing global presence and commitment to sustainable practices in Denmark, where over 6,200 employees are based. Other recent investments include the Kornmarken Campus and a new digital hub in Copenhagen, set to open in 2027, underscoring LEGO’s continued investment in the region and its ambition to remain a global leader in creativity and responsible design.

“Bringing our teams together in one place allows us to push the boundaries of innovation,” said Goldin. “This campus will be a global center for exploring new ways to engage people with our brand, from physical products to digital experiences.”

Environment + Energy Leader