By changing the content of more than 20 away-from-home tissue and towel products, Kimberly-Clark Corp., maker of Kleenex, Scott and Cottonelle brands, has agreed to source 40 percent of the wood fiber in their North American division from recycled or stock certified by the Forest Stewardship Council (FSC) by 2011.
This ends Greenpeace's five-year public relations campaign against the company, reports the New York Times' Green Inc. blog.
Under the guise of its “Kleercut” campaign, Greenpeace has campaigned against the paper goods giant for its use of ancient first-growth forest in Canada's. The goal has been to preserve Canada’s Boreal forest.
Greenpeace has campaigned against the paper goods giant for its use of ancient first-growth forest in Canada's Boreal Forest, reports the blog. The environmental group helped the company develop its new sourcing rules and says results will be dramatic.
The move by Kimberley-Clark means that many of the company’s suppliers in Canada must become FSC-certified.
Kimberly-Clark has set a goal to obtain 100 percent of the company's wood fiber for tissue products from environmentally-responsible sources. The company estimates that the 40 percent of recycled or FSC certified fiber use by 2011 represents about 600,000 tons. That amounts to a 71% increase over 2007 levels, according to a press release.
The two groups said they will continue to work together on protecting ancient forests. So far, the Forest Stewardship Council has helped set aside 7.5 million acres of the Canadian Boreal forest, preventing logging on the lands.
