This global initiative attracted over 400 applications from food producers, startups, suppliers, and retailers across 12 countries, ultimately selecting 141 products that highlight regenerative farming, upcycled ingredients, and diversified crops. Among the standout innovations are:
These forward-thinking products debuted during New York Climate Week and will soon be available through select retailers and online platforms, marking a major step toward a nature-positive food system.
With backing from organizations like the Schmidt Family Foundation and the Gordon and Betty Moore Foundation, the Challenge demonstrates that circular economy food production is not only possible but commercially viable. Businesses participating in the initiative gained access to environmental impact measurement tools, developed in partnership with HowGood, to guide sustainable ingredient sourcing and production strategies.
The Ellen MacArthur Foundation stresses that the future of sustainable food systems must go beyond consumer demand and instead focus on biodiversity, carbon reduction, and regenerative agriculture. By prioritizing eco-friendly product design, companies can develop food that benefits both ecosystems and economies, moving away from conventional methods that strain natural resources.
To help retailers and consumers identify sustainability-driven food products, the Challenge introduced the "Nature in Mind" logo—an easy-to-recognize mark for products that align with circular economy values. This initiative underscores the rising demand for ethical sourcing, sustainable packaging, and regenerative food production.
The shift toward a circular food economy presents a profitable opportunity for businesses, proving that food can be nutritious, waste-free, and environmentally responsible.
