Green marketing and branding discussion from GoGreen'11 Austin.
Introduction: Nicki Macfarlane - ProGraphix
Moderator: David Rockwood - GSD&M Idea City
Kevin Tuerff - Enviromedia
Rachel Fagan - Green Mountain Energy
Marilee McInnis - Southwest Airlines
From the same conference, here's "Greenwashing: the Truth in Advertising," a presentation by Enviromedia's Valerie Davis.
