With a network that includes major franchises and consumer brands, from Netflix and Coca-Cola to Dunkin’ Donuts, Jeep, AMC Theatres, and CrossFit, FYUL supports merchandise programs for companies across entertainment, food and beverage, retail and e-commerce.
On-demand merchandise has become attractive because it helps brands move faster, test demand and avoid large upfront inventory commitments. But the same model also creates a harder data problem. As production spreads across more suppliers, facilities and regions, brands need clearer answers on where products come from, how they are made and whether the right documentation is in place.
Through TrusTrace, FYUL plans to centralise supplier information, compliance certificates and product-level documentation. The aim is to move away from fragmented manual processes and create a more consistent system for collecting, checking and managing data across its manufacturing ecosystem.
For brand partners, the shift is about more than operational tidiness. Product traceability is becoming part of the brief, especially for companies that need to back up sourcing, quality and environmental claims with evidence rather than broad statements.
FYUL’s move comes as companies connected to European markets prepare for tougher transparency requirements. Rules and expectations linked to the EU Deforestation Regulation and Digital Product Passports are pushing businesses to gather more detailed, verifiable information about materials, suppliers and product journeys.
That pressure matters for on-demand merchandise because speed is no longer enough on its own. Enterprise customers want flexible production, but they also need documentation that can stand up to internal checks, customer questions and regulatory review.
With TrusTrace, FYUL expects to map supplier and product-level data, assess risks across its network and manage certificates tied to suppliers, facilities and products. The system is also intended to help provide traceability information to brand partners and regulators when required.
The partnership points to a wider change in the market. On-demand platforms have often competed on speed, scale and flexibility. Those factors still count, but compliance readiness is becoming a stronger differentiator.
For FYUL, the task is now to show that its manufacturing model can support both fast-moving merchandise campaigns and the kind of supply chain proof large brands increasingly need. In a market where “trust us” is being replaced by “show the receipts,” traceability is moving from a back-office function to a core part of the product offer.
