More than 70 percent of directors at U.S. publicly-traded companies said they believe sustainability is important to profitability, according to a study by Heidrick & Struggles and University of Southern California's Marshal School of Business.
Seventy-eight percent said sustainability is important to public relations. More than half of respondents said sustainability is on the board's agenda at least once a year and 15 percent of respondents said they had a board level sustainability committee.