Advertising Production Specs
Please submit creative assets at least one week prior to your scheduled run date. Please send materials to: advertisingteam@environmentenergyleader.com.
Please use a clear naming convention for all files/images that includes your company name.
Site & Newsletter Display Ads
File formats should be:
- .gif or animated .gif with call to action in first frame;
- .jpg/.jpeg/.png
- Rich Media (flash ads, html, etc. conforming to IAB guidelines is accepted, though we may need a little additional time to ensure proper tracking)
File sizes should be:
- 35-70kb for standard banners
Available Banner Sizes (Please only provide sizes as outlined on the package you booked):
- 728x90 (site or newsletter)
- 300x250 (site or newsletter)
- 300x600 (site only)
- 1170x250 (site only)
Category Takeover
Ads needed:
- Banners in 728x90, 300x250 and 300x600 sizes
- Logo no more than 150px wide to appear at top of category sponsored landing page
- Linking URL’s for logo and banners
Placement sample:
Webinars
Please review and complete the form below and submit it a minimum of 30 days prior to your scheduled event:
E+E Leader Event Deliverables and Rehearsal time scheduler
Leader Emails
For emails, we can either:
- Wrap your provided HTML in our header/footer, or
- Build the email natively for you (if you have had challenges with your emails not playing nicely with Mailchimp in the past, please select this option).
If you'd like us to build it, please provide the following:
- Logo: Include a logo with a URL for linking. The logo should be at least 300 pixels wide and no larger than 50kb.
- Graphic Elements: Any graphics you'd like included should be 600 pixels wide if you want them to span the full width of the email.
- Text Content: The email copy in its entirety.
- Landing Page URL: The link destination for the email.
- Subject Line: Your preferred subject line.
If this is to be a Leader Email SELECT, please indicate your choice of Energy or Environment list.
Sponsored Article
Please provide:
- Article title
- 750-1000 word article
- Header image at least 1200 pixels wide
- Additional URL’s to link within article
Resource Monthly
Please provide:
- Brief description paragraph for your deliverable (No more than 50 words plus headline, please)
- Company Logo
- Cover art + URL to your landing page - creative should be at least 600px on shortest side.
Resource Hub
Please provide:
- Brief description paragraph for your deliverable
- Company Logo
- Cover art + .pdf or file (ebook, whitepaper, case study, etc) or webinar/event - creative should be 428x240
Social Media:
For each post, please provide:
- Copy: Tailored for the platform's specific requirements.
- Images: High-quality, properly sized images - ensure every image is optimized for the intended platform.
- URLs: Links for any associated landing pages.
- Hashtags: Relevant hashtags to include.
- Tags: Include handles for the company or individuals (e.g., @companyhandle).
- Post Timing: Specific dates and times for each post if required (in Eastern Time).
When submitting materials:
- Attach all graphics: Include images or videos as separate attachments.
- Match images to posts: Clearly indicate which image corresponds to each post with appropriate labels (such as CompanyName-Facebook-Post1).
- Place all posts in an Excel file: Mark each clearly with intended platform.