Advertising Production Specifications 

Unless otherwise noted below, all creative assets must be submitted at least three business days prior to your scheduled run date.  Please send materials to:  advertisingteam@environmentenergyleader.com.

To ensure accuracy and efficient processing, please use a clear file naming convention that includes your company name in all filenames. Use subject line: [Type of Deliverable] - [Company Name].

 

Specifications Index

Website Display

Banner Ad Specs:  

  • File types may be:
    • .gif or animated .gif (must include CTA in first frame)
    • .jpg/.jpeg/.png
    • HTML5 or rich media (include static fallback image in .jpg or .png)
  • Maximum size: 70 KB
  • URL: Provide destination URL for each ad size provided.
  • Available Sizes: Please submit only the sizes included in your booked package. 
    • 728x90
    • 300x250
    • 300x600
    • 1170x250 

Newsletter Takeover (Tue/Thu)

Please provide:

  • Header and Footer Banners: Choose 1170×250 or 728×90. Provide two unique creatives and URLs (one for header, one for footer)
  • Mid-Body Display Banners: One or two unique 300x250 placements. 
  • Text Ad: Max 50 words including headline and body copy.
  • Logo:  For placement at top of newsletter.
  • Accepted File Types:
    • .jpg / .jpeg / .png
    • .gif (CTA must appear in the first frame)
    • Static images are strongly recommended for compatibility across all email clients
  • Maximum File Size: 70 KB
  • URL Requirements: Provide a destination URL for each banner submitted. 

Category Takeover

Banner Ads Required:

  • Three banner sizes: 728x90, 300x250 and 300x600 
  • Logo (maximum width: 150px) to appear at top of sponsored category landing page
  • Click-through URL’s for logo and all banners

Additional Notes:

  • Please use consistent branding across all creatives.
  • Banner ads must meet the Display Ad specifications above.
  • Submit all assets at least 5 business days prior to the scheduled launch date.

Please see this page for a visual sample of placements on a currently active category sponsorship.

 

Webinars 

To ensure a smooth and successfully promoted event, we require all deliverables to be submitted no later than 30 days prior to your scheduled webinar date.

Please email all required materials to advertisingteam@environmentenergyleader.com, with Subject line: [Webinar Deliverables] - [Company Name] - [Event Date] .

Our webinars are hosted on the Zoom platform. All speakers will receive individual links for login and tech check.

 

Please include the following in your email (as a Word attachment or in the email body):

 

Event Title  (Up to 60 characters; clear, benefit-driven, no jargon)
 
Event Abstract (75–125 words; concise overview of what attendees will learn and why it matters)
 
3–5 Key Takeaways (what attendees will learn)
 
Target Audience (relevant job titles and industries)
 
Speaker Information (recommend 1–3 speakers for best audience engagement. Need details below for each speaker.)
  • Full Name, Title, and Company
  • Email Address (used for tech check and event login)
  • LinkedIn Profile URL (optional but encouraged)
  • Speaker Bio (4-6 sentences)
  • Headshot (JPG or PNG)
  • Unless otherwise discussed, E+E Leader will provide a host to introduce your speakers and run backend during your event.

Branding Materials:

  • Company Logo(s) (high-res JPG or PNG)
  • Company Social Handles (LI, X, BlueSky...)

Optional Resources for Attendees (Console Downloads):

If you would like to make additional materials available for attendees to download during the webinar, we can add them to the webinar console. This is optional and not required, but can help extend the value of your presentation.

You may submit:

  • PDFs (e.g., case studies, white papers, brochures)
  • Links to relevant landing pages or product resources
  • Contact sheets or speaker materials (e.g., presentation slides, bios)

Please send all files or URLs as part of your deliverables email and clearly label them for use as downloadable resources.

Poll Questions: We recommend including 2–3 interactive poll questions during a one-hour webinar to increase audience engagement and gather insights. Polls should be multiple-choice and take less than a minute to answer. Please submit:

 
  • The exact wording of each poll question
  • 2–5 answer options per question
  • Suggested timing for when each poll should be launched (e.g., “after slide x”)

Poll results will be shared live during the session unless you request otherwise.

Tech Check Scheduling (15 Minutes): 

We require a brief, 15-minute tech check within one week of the scheduled webinar. This is not a full run-through, but a quick session to:

  • Ensure all speakers are able to log in and connect without issue 
  • Review key features of the Zoom platform 
  • Introduce our moderator and confirm final event logistics

Please provide three preferred date/time options that work for all speakers, within the 10:00 AM – 1:00 PM ET (Monday–Friday) window. Once confirmed, each speaker will receive a unique Zoom link for their tech check.

Leader Emails 

For sponsored emails, you have two options:

1. Wrap Option: Submit your complete HTML, and we will wrap it with our standard E+E Leader header and footer.

2. Build Option: If you’ve experienced formatting issues with platforms like Mailchimp, we recommend submitting your content for us to build the email natively.

For both options, please provide the following:

  • Subject Line:   Recommended length is 40-60 characters. No more than 70 characters please.
  • Preview Text:   Recommended length is 90-120 characters. No more than 140 characters please.

If we are building the email for you, also submit:

  • Logo
    • Minimum width: 300px
    • Max file size: 50KB
    • Include destination URL for linking
  • Graphic Elements
    • 600px wide for full-width display
    • Include any other graphics you would like used
  • Text Content:  Full email copy, submitted in a Word document
  • URL(s): The final destination for your call to action(s)

Timeline & Approvals

All creative assets must be submitted at least 5 business days prior to the scheduled send date to allow adequate time for testing and approvals.

When submitting your materials, please also provide a list of all team members who should be included on the test email distribution for review and approval.

To prepare your sponsored article for publication, please submit the following materials in a single Word document, along with any accompanying image or video files:

  • Article Title: Clear, concise, and informative. Aim for 60 characters or fewer for optimal display across platforms.
  • Article Body: Up to 1,000 words. Content should focus on education, insight, or solution-based storytelling. Articles with a thought leadership tone perform best. Please avoid overly promotional language.
  • URLs: Include any links you'd like embedded within the article (e.g., product pages, case studies, white papers). For best results, link to value-added content relevant to the topic.
  • Author Byline: You may use a company executive byline or a company byline. At the end of the article, please include one of the following:
    • A brief author bio (2–3 sentences), or
    • A short company description (2–3 sentences)
  • Header Image: Submit one high-quality image, minimum 1200 pixels wide (landscape orientation preferred). Image must be rights-cleared for editorial use.
  • Additional Media (Optional):
    • You may include other images within the article body. Please indicate image placement within the Word document.
    • Embedded videos (e.g., YouTube or Vimeo) are supported—please provide the full embed link and desired placement within article.

Best Practices:

  • Use subheadings, bullets, and short paragraphs for readability.
  • Content must be original and not previously published elsewhere.

Resource Monthly Newsletter

Please submit the following materials for inclusion:

  • Headline: A clear and concise title (5–10 words, up to 70 characters maximum) to ensure optimal display across all devices.
  • Brief Description: A short paragraph (no more than 50 words) summarizing the resource and its value to readers.
  • Cover Art: One image sized 428×240 pixels. Landscape orientation required. 
  • Landing Page URL: The direct link where readers can access or download the resource.

Resource Hub Website Listing

Please submit the following:

  • Headline: A clear and concise title (5–10 words, up to 70 characters maximum) to ensure optimal display across all devices. 
  • Brief Description: A concise summary of your resource, up to 200 words. Focus on the value to the reader. what they will learn or gain by accessing it.  
  • Cover Art: One image sized 428×240 pixels. Landscape orientation required. 
  • Landing Page URL: The direct link to access or download your resource.
  •  

Social Media

For each post, please provide:

  • Copy: Tailored for the platform's specific requirements.
  • Images: High-quality, properly sized images - ensure every image is optimized for the intended platform.
  • URLs: Links for any associated landing pages.
  • Hashtags: Relevant hashtags to include.
  • Tags: Include handles for the company or individuals (e.g., @companyhandle).
  • Post Timing: Specific dates and times for each post if required (in Eastern Time).

When submitting materials:

  • Attach all graphics: Include images or videos as separate attachments.
  • Match images to posts: Clearly indicate which image corresponds to each post with appropriate labels (such as CompanyName-Facebook-Post1).
  • Place all posts in an Excel file: Mark each clearly with intended platform. 
Environment + Energy Leader
© 2025 C-Suite Compass LLC. All rights reserved.
Powered by Creative Circle Media Solutions
Environment+Energy Leader® and Environmental Leader® are registered trademarks of C-Suite Compass LLC, doing business as E+E Leader. Our brands publish trusted news on sustainability, energy, and environmental leadership—and produce the annual E+E Leader Awards, recognizing excellence in innovation and impact.