Industry Voices Contributor

Jay Gaines

Chief Marketing and Content Officer, Worldly

"Brands that stay silent about their sustainability progress aren't playing it safe — they're leaving value on the table."

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Topics Jay Covers

Sustainability Marketing & Storytelling Supply Chain Transparency ESG Data & Reporting Greenwashing & Greenhushing Consumer Behavior & Brand Strategy B2B Go-to-Market Strategy

About

Jay Gaines, Chief Marketing and Content Officer at Worldly, leads global marketing and deploys data insights to embed sustainability into operations. With two decades of B2B leadership, he empowers businesses for growth and positive impact, excelling in go-to-market strategies, team building, and data transformation. He's also an Emmy-nominated producer.

Articles by Jay Gaines

September 4, 2025 Silence is Not Golden: Why Brands Must Share Product Sustainability Stories Brands that have made real sustainability progress but stay quiet about it are missing a proven growth opportunity — verified product-level storytelling drives demand, loyalty, and competitive differentiation.

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