Mercedes-Benz is investing a high triple-digit million-euro amount—estimated at over €900 million (approximately $975 million USD)—to build a new “Next Generation Paintshop” at its Sindelfingen plant in Germany. Scheduled to launch in spring 2028, the facility is designed to reduce energy use by 50%, emissions by 60%, and water consumption by more than half compared to the current operation.
The 170,000 m² building will be constructed on a 60,000 m² footprint, using recycled concrete from a former assembly hall previously located on-site. The facility will run entirely on green electricity and eliminate the use of fossil fuels in its operations.
The facility will be digitally integrated with Mercedes-Benz’s MO360 production platform and will include around 250 robots. All systems—including paint booths, dryers, and maintenance—will be monitored in real time using a digital twin and generative AI, enabling faster ramp-up and more efficient performance.
Located next to Mercedes-Benz’s high-tech Factory 56, the Sindelfingen plant produces flagship models such as the S-Class, EQS, and GLC. Officials say this investment reaffirms Mercedes-Benz’s commitment to maintaining manufacturing operations in Germany amid global competition.
“This investment in the strategic modernization of production is a clear commitment by Mercedes-Benz to Germany as an industrial location,” said Jörg Burzer, Board Member for Production, Quality, and Supply Chain Management at Mercedes-Benz Group AG.
Government leaders, including Baden-Württemberg’s Minister of Economic Affairs Dr. Nicole Hoffmeister-Kraut, praised the project as a positive signal for jobs and long-term competitiveness in the region.
