Founded in 2018, Fairly Made originally launched as a turnkey sustainability solution for fashion brands. Today, it offers a 360° SaaS platform that enables brands to track environmental and social impact across every step of the supply chain—from raw material sourcing to final production. The company’s digital product passports allow consumers to access detailed information about a garment’s origins and footprint, empowering brands to communicate sustainability with clarity and credibility.
“Developing a robust SaaS platform allows us to support brands in addressing the environmental and social challenges of tomorrow,” said Laure Betsch, Co-founder of Fairly Made.
The newly raised funds will fuel platform development, global expansion, and talent acquisition to support rising demand from global brands seeking data-driven sustainability solutions.
Fairly Made’s tools are already used by major industry players such as Versace, LVMH, Paul Smith, SMCP, ba&sh, Another Tomorrow, A.P.C., and Courrèges. These partnerships demonstrate a shift in the fashion sector: sustainability and traceability are no longer aspirational but essential.
“After six years of growth, our international expansion reflects our ambition to become the global leader in sustainable fashion,” said Camille Le Gal, Co-founder of Fairly Made.
With this latest capital injection, Fairly Made aims to scale operations beyond Europe and solidify its leadership in fashion sustainability tech.
Fairly Made has now raised $21.6 million (€20 million) in total since its founding. Over the past five years, the company has expanded to a second office in Milan, grown to a team of 80 employees, and built trust with more than 100 brands. Most notably, it has issued over 100 million digital passports—underscoring both the scale and efficacy of its SaaS platform.
Laura Wirsztel, Partner at BNP Paribas Solar Impulse Venture Fund:
“Supply chain visibility has now become a critical first step in implementing sustainable practices. Fairly Made delivers transparency and traceability at scale, while its Ecodesign module addresses the growing demand for actionable change.”
Beatrice-Carla Böhm of GET Fund added, “Fairly Made reflects our commitment to empowering businesses to drive sustainable growth and foster responsible supply chains.”
ETF Partners praised the company’s potential to reshape the industry. “Creating 100 million digital passports in six years demonstrates the reach of their impact,” said Partner Lucy Rands.
Géraldine Le Meur of Frenchfounders noted the value of network-driven scale.
“We are proud to support Fairly Made’s growth by leveraging the strength of Frenchfounders’ extensive business retail network.”
