New City of Paris Initiative Targets Sustainable Fashion

(Photo Credit: James Sensor, Flickr Creative Commons)

by | Feb 1, 2019


(Photo Credit: James Sensor, Flickr Creative Commons)

A new initiative launched this week in Paris encouraging the city’s fashion industry to adopt more sustainable practices. Called “Paris Good Fashion,” the effort seeks to unite designers, brands, and other stakeholders around becoming more eco-friendly over the next five years.

Officials and participants announced the initiative at the Institut Français de la Mode in Paris, WWD’s Fleur Burlet reported. They included Frédéric Hocquard, deputy to Paris mayor Anne Hidalgo, and Antoinette Guhl, deputy in charge of social economy and solidarity, as well as former fashion journalist Isabelle Lefort.

“Paris Good Fashion is an open community regrouping fashion professionals, brands, entrepreneurs, designers and experts who will be working together to establish a roadmap of the steps that can be taken to make Paris the sustainable capital of fashion,” Lefort said, according to Burlet.

Starting in 2014, the city’s leadership committed to becoming sustainable and socially responsible, and put the circular economy at the heart of new actions, according to the mayor’s office. Several organizations currently support the fashion sector, the city says. They include a boutique called La Textilerie that serves coffee, sells organic cotton fabric and used clothing, and offers workshops in an effort to help Parisians rethink their relationship with clothing.

Fashion is big business for Paris. The city recently published the following figures:

  • 1.2 billion euros spent on fashion in Paris annually
  • 400 fashion shows per year, 50% of them foreign brands
  • 27 trade shows hosting 14,000 exhibitors, 75% of which are foreign brands
  • 100,000 individual visitors attending fashion shows annually

A sustainability roadmap for Paris Good Fashion is expected to be released in June during an event with conferences, awards, and a fashion industry recycling campaign, Burlet reported. The initiative’s end date coincides with the 2024 Summer Olympics scheduled to take place in Paris.

In addition to city officials, initiative participants include the L’Institut Français de la Mode, the Fédération de la Haute Couture et de la Mode, Eyes on Talent, the Ellen McArthur Foundation, and Les Ateliers de Paris.

“Our role is to encourage creation while fighting against climate change, to continue production in France while protecting natural resources and to develop our industry while looking out for our artisans,” Antoinette Guhl said, according to WWD. “I hope this day marks the beginning of a collective movement within the fashion industry.”

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