5 Ws (+ 1 H): Successful Sustainability Reporting this Spring


by | Apr 6, 2015

wilhite-steve-schneiderWith deference to those in the Southern Hemisphere, I’d like to formally welcome the return of spring! (Rossini, anyone?) After another brutal winter for parts of Europe, the US and Canada, this day already feels long overdue. For our business and many of our clients, spring also represents sustainability reporting season.

Sustainability reporting is entering its season in the sun. An impressive 43 percent of global CEOs surveyed in a recent study* said their companies seek to align sustainability with their overall business goals, mission and values. (This figure rosefrom 30 percent in 2012!) External expectations of corporate transparency, as well as internal recognition of new financial opportunities are driving this trend.

In this article, we’ll take a look at the emergence of sustainability reporting — who, what, when, where and why — along with an H for good measure to explain how to get started.

WHO reports?

The list is growing. More than 7,200 companies already submit to the Global Reporting Initiative. The number of companies reporting to CDP eclipsed 5,000 in 2014. And, the European Union has adopted the EED, an energy efficiency scheme for its member states that mandates reporting on energy efficiency measures.

Globally recognized brands we all know embrace sustainability, and for good reason. According to a recent Nielsen study, 55 percent of global online consumers would pay more for products and services from companies committed to positive social and environmental impact.

Just the facts: These (and other) improvements can apply to companies of any size, not just those with global footprints or brands.

WHAT is sustainability reporting?

Sustainability reporting can take many forms, depending on the goals of the company and local regulations. The United Nations Environment Programme (UNEP) defines sustainability reporting as “…measuring and disclosing sustainability information alongside, or integrated with, companies’ existing reporting practices,” and outlines how they “affect financial, natural and human resources, and how their corporate governance is conducted.”

As sustainability reporting becomes increasingly mainstream, the metrics become more comprehensive. For instance, in 2000, GRI used 96 indicators to assess environmental, social and economic performance. By 2013, that number had grown to 150. And in recent years, the International Integrated Reporting Council has led the charge on integrated reporting as a way to communicate how an organization’s strategy, governance and performance related to its external environment create value.

Just the facts: Each new sustainability metric that is tracked provides new, fertile ground to assess and improve organizational performance.

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