Bacardi says it delivers its rum with sustainable packaging, from trees that generate cardboard containers, to production lines that bottle and box, to trucks that transport the product.
Harvested trees provide pulp for the recyclable cardboard cases — close to 10 million a year — and all receive endorsement from Forest Stewardship Council, Programme for the Endorsement of Forest Certification or Sustainable Forestry Initiative.
The Good Spirited program sets a goal that by 2017, Bacardi will obtain 40 percent of the sugarcane-derived products from certified, sustainable sources — and 100 percent by 2022.
Additionally, Bacardi says the way containers are stacked and loaded onto transport trucks now is streamlined — another savings in terms of carbon footprint. Fewer trucks deliver the same amount of bottles.
The overarching vision of the Good Spirited sustainability platform is to return to the environment as least as much as it takes away. The company pledges to use eco-friendly design in its brand packaging and point-of-sale materials.