The addition of Wegmans also pushes How2Recycle past its goal of 20 participating companies including Kellogg’s, Best Buy, Clorox, Costco, Esteé Lauder Companies Aveda brand, General Mills, Microsoft, Minute Maid, Sealed Air, Seventh Generation and REI. Wegmans is the fifth How2Recycle participant and first retailer to receive a sponsorship from the American Chemistry Council’s Flexible Film Recycling Group for use of the Store Drop-off Label on its plastic carryout bags.
Wegmans customers will initially see How2Recycle’s Store Drop-off Label on plastic carryout bags, with plans to expand to various flexible plastic materials throughout the stores, including deli and produce bags.
As part of its goal to educate shoppers about plastic film recycling and to direct them to the correct bin, Wegmans will also display an educational poster near store entrances.
GreenBlue has set a goal for the How2Recycle Label to appear on the majority of consumer goods packaging by 2016.