BP Plans Olympic Offset World Record

BP Target Neutral has offered to offset any carbon emitted by spectators’ travel to the 2012 London Olympic Games at no cost to the ticket-holder.

The body, which is oil giant BP’s not-for-profit carbon management arm, is hoping to sign up enough spectators to set a new world record for the largest offset as measured by number of participants.

Olympic ticketholders can sign up using BP Target Neutral’s London 2012 web page or its Facebook page.

In early September, the organizers of the London 2012 Olympic Games dropped plans to offset all of the event’s carbon emissions, blaming requirements that such offset projects would have been located abroad.

The London Olympics’ pledge to offset its emissions was part of the bid that helped it beat off competition from eight other potential host cities.