Ford, Starbucks Among ‘Most Ethical Companies’

by | Mar 17, 2011

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Target, Starbucks, General Mills and Ford all feature in rankings of the most ethical companies in 38 sectors.

The 2011 World’s Most Ethical Companies rankings by Ethisphere magazine honor companies deemed to have demonstrated a commitment to ethical business practices. Honorees must demonstrate real and sustained ethical leadership within their industries and translate ethical words into action, Ethisphere says.

The rankings do not choose a set number of companies, but rewards companies that lead their industry peers. This year Ethisphere chose between one and six firms in each sector, for a total of 110 companies. In 2011, 36 companies are new to the list.

But 26 have dropped off from the 2010 list, generally because of litigation and ethics violation, as well as increased competition within their industries, Ethisphere said.

Ethisphere found that ethical behavor is a good indicator of financial performance. The percent returns of its World’s Most Ethical Companies honorees have consistently outperformed the S&P 500 every year since the rankings began in 2007 (see chart).

The selection process takes into account how well companies’ ethics and compliance programs are aligned with corporate best practice, case law and guidance set out in the Federal Sentencing Guidelines. The evaluation also considers companies’ legal compliance and litigation track record, reputation in the marketplace, concrete examples of local, national, industry or global initiatives, governance and corporate citizenship, including environmental stewardship, supply chain engagement and corporate philanthropy.

The Ethisphere institute also awards Ethics Inside certifications to companies that go beyond legal requirements to cultivate and maintain an exemplary culture of compliance and ethics. Hitachi won certification last month.

Ethisphere’s rankings have some overlap with the EthicalQuote rankings by Swiss company Covalence, with PepsiCo making both lists. But IBM and Intel, which appeared first and second on the Covalence list, did not make Ethisphere’s rankings.

A selection of Ethisphere’s chosen companies this year:

Indra Sistemas
Rockwell Collins Inc.
The Aerospace Corporation

Comme Il Faut

Ford Motor Company
Johnson Controls

Computer Hardware
Hitachi Data Systems

Computer Software
Adobe Systems
Symantec Corporation
Teradata Corporation

Consumer Electronics

Consumer Products
Colgate-Palmolive Company
Henkel AG
Kao Corporation

Diversified Industries
General Electric Co.

Energy and Utilities
NextEra Energy, Inc.
Northumbrian Water
Vestas Wind
Wisconsin Energy Corporation

Environmental Services
Waste Management

Financial Services
American Express
Housing Development Finance Corp
NYSE Euronext
The Hartford Financial Services Group

Food and Beverage
General Mills
Stonyfield Farm

Food Stores
The Co-Operative Group
Whole Food Market

Hotels, Travel and Hospitality
Kimpton Hotels
Marriott International
The Rezidor Hotel Group
Wyndham Worldwide


Media, Publishing and Entertainment
Thomson Reuters

Real Estate
British Land plc
Jones Lang LaSalle

Restaurants and Cafes
Starbucks Coffee Company

Specialty Retail
Best Buy Co.
Hennes & Mauritz
Ten Thousand Villages

Telecom Hardware
Avaya Inc.
Cisco Systems
Juniper Networks

Telecom Services
Singapore Telecom
T-Mobile USA

Transportation and Logistics
Autoridad del Canal de Panama
East Japan Railway Company
Nippon Yusen Kabushi Kaisha

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