37% of Retail Products Sold in Sustainable Packaging by 2015

by | Jun 15, 2010

In 2010, 27% of products at major US retailers are estimated to have sustainable packaging. By 2015, this figure is projected to reach 37%, according to the latest issue of EL Insights.

“Sustainable packaging” has been regarded as pleonastic because packaging by definition should be functional, efficient, and cost- effective.

Only recently, escalating environmental pressures from consumers, the media, and legislators have put pressure on manufacturers to emphasize innovation in design, choice of materials, processing, and life cycle logistics.

Environmentally conscious decisions now must both revolutionize packaging design and drive the bottom-line of companies.

Walmart continues to be on the forefront of sustainable packaging for that exact reason and has put pressure on the market to do the same. Although the retail giant has achieved many of its environmental goals such as plastic bag reduction, it continues to be unable to eliminate PVC from private-label packaging.

Both suppliers and buyers are focused on short-term strategies such as lightweighting packages and waste reduction strategies. California is leading the way with a collaborative initiative between public and private sectors that are positioned to drive change by backing the…

This is a preview of EL Insights Subscription Content.

Delivered two times a month, every issue of EL Insights is developed to help businesses understand the implications of an emerging energy, environmental or sustainability technology, to inspire innovation within companies, and to provide executives with timely data, charts and market insights.

For industry insiders needing to stay informed, EL Insights is the one subscription that delivers opportunity-focused, actionable insights that are both engaging and accessible.

Get a no-obligation issue of EL Insights here.

Stay Informed

Get E+E Leader Articles delivered via Newsletter right to your inbox!

Share This