Less Scrutiny Paid to Companies Calling Themselves ‘Green’

by | Sep 18, 2009

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supplychain4There has been a slight decrease in scrutiny over companies calling themselves “green,” according to a recent survey of supply chain professionals.

While about 28 percent of firms report a “large increase” in such scrutiny, compared to about 25 percent last year, the number of executives reporting a simple “increase” from 2008 to 2009 has declined, according to the North American Supply Chain Carbon & Sustainability report (PDF download, registration required).

The net result is a slight decrease in executives seeing increased scrutiny over “green” company claims.

In a strange dichotomy in the supply chain, another finding of the Eyefortransport study shows that more respondents see environmental programs increasing supply chain efficiencies, while a corresponding amount see environmental programs not affecting supply chain efficiencies, resulting in no net increase/decrease.


The survey was conducted in August, with more than 130 supply chain professionals responding. About 38 percent of respondents were in the transportation/logistics sector, with 9 percent in retail/CPG and 6 percent in food.

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