48% of Consumers Show Interest in Plug-in Hybrids

by | Sep 8, 2009

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pike-phevWhen it comes to plug-in hybrid electric vehicles, about 22 percent of respondents to a survey say they are “extremely interested” in such vehicles, with another 26 percent “very interested.”

Only 8 percent of consumers are “not at all interested” and another 10 percent are “not very interested,” according to the Electric Vehicle Consumer Survey from Pike Research.

Pike Research estimates that in excess of 600,000 PHEVs will be sold in the U.S. by 2015.

About 82 percent of the survey respondents drive 40 miles or less per day, making them possible candidates for PHEV purchase.

The cost of adding a fast charging outlet may be a barrier to adoption, however. Most respondents were willing to spend less than $250 to install a fast charging outlet, but such outlets are predicted to cost $500-800.

The survey was conducted in the second quarter of 2009, with 1,041 U.S. consumers.

Here are some of the barriers to PHEV adoption.


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