The New GM May Include a Green Logo

by | Jul 9, 2009

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chevyvoltGM may change the background color of its corporate logo from blue to green in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and more nimble, according to an AP article.

Though no decision has been made on the logo change, there will be some management and cultural changes. The AP reports that new CEO Fritz Henderson will cut another 4,000 white-collar jobs, including 450 executive-level employees such as plant managers or engineering group heads.

General Motors is also expected to focus more on developing smaller vehicles. The auto maker could announce a subcompact car to be built at a Michigan factory, widely believed to be the four-seat Chevrolet Spark minicar now being sold in China, reports AP.

There also has been some speculation as to whether GM will move ahead with its Chevy Volt plans. However, GM recently announced that it has plans to build a future small car in the United States using an idled UAW-GM facility, adding to its portfolio of U.S.-built, highly fuel-efficient cars including the Chevrolet Cruze and Volt.

Earlier in the year, GM announced its commitment  to meeting new fuel efficiency standards of 35 miles per gallon by 2020.

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