Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

by | Jul 3, 2009

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ecopulse1In a study of consumer opinions of marketing claims, survey respondents identified most with the “100 percent natural” claim, according to research conducted by the Shelton Group.

The EcoPulse survey found that 60 percent of Americans say they’re looking for greener products.

Consumers said they were searching for greener products mostly in the following three product categories:

  • Home cleaning products — 75 percent
  • Food and beverages — 65 percent
  • Personal care products (shampoo, lotion, etc.) – 55 percent

More survey results are available here. The survey was conducted in April and May among 1,006 consumers.

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