62% of Shoppers Respond to Green Item Impulse Buys

by | Jul 29, 2009

Showing the power of impulse buys, about 62 percent of shoppers say that the availability of green product options can impact unplanned purchases, according to a new report from Miller Zell.

Nearly three-quarters of women respond to green products as impulse buys, compared to less than 60 percent of men, according to the “Green” Scene, part two of a series of mini reports from Miller Zell’s larger report, “Gone in 2.3 Seconds: Capturing Shoppers with Effective In-Store Triggers.”

Income and age were less determining factors, according to the report.

Here’s a look at the kinds of retail outlets where shoppers most identified with green products.


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