Even in a challenging economy, retailers are committed to their sustainability agendas, according to “Getting From Green to Gold: Retail Success Factors and Outcomes,” an Aberdeen Group report authored by Jhana Senxian.
In fact, 75% of enterprises have green-dedicated budgets that will remain the same or increase in the 2008-2009 time period. It is significant that 57% will see their green-dedicated budgets increase while just 5% of respondents have either no budget allocated or have a budget that will decrease.
The dramatic results in key cost areas demonstrate that, especially in recessionary times, enterprises of all sizes are expanding their sustainability platforms as a result of cost savings and optimized performance. Green initiatives have moved from a “nice to have” to a “must have” in an economically and environmentally challenged, and challenging, global market.