Owens Corning Goes After Re-Insulation Market

by | Sep 13, 2008

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Owens Corning is helping its building materials customers enter a growing market category – re-insulation.

According to the Department of Energy standards, nearly 80 million U.S. homes are estimated to be under insulated. The company says its business solutions can help customers capture these re-insulation opportunities.

Owens Corning is offering a range of products, as well as marketing and sales tools, for various customer groups including insulation contractors, roofing contractors and HVAC contractors.

“There is a huge opportunity in the retrofit market to create sales in an environment where new construction is at its slowest since the 1970s,” said Dave LeHotan, president of All Construction Services, a branch of Installed Building Products, out of Brunswick, Ohio, and an Owens Corning customer, who has been a long-time proponent of upgrading insulation to today’s standards. “We have positioned our company to take full advantage of the re-insulation opportunity, and with this launch, Owens Corning will be providing a solution to fully tap the market.

“Insulation is the answer,” continued LeHotan. “Saving money and energy is on everyone’s mind, and insulation offers the best bang for your buck. Working with Owens Corning is helping us make the most of the re-insulation opportunity.”

In July, the company installed a 206 kilowatt solar power system on the roof of its Gresham, Oregon facility.

Last year, Owens Corning introduced a commercial calculator which the company says demonstrates how improving the performance of the envelope and/or lighting and HVAC systems can help a metal building owner qualify for tax deductions.

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