According to the 2008 1UP Network Automotive Study, gamers make up a large auto-owning demographic – most 1UP Network online and Electronic Gaming Monthly gamers surveyed own, on average, two automobiles – and many are looking to go green with their next car, Marketing Charts reports.
Among gamers considering purchasing a car, more than four in ten would consider a hybrid car and some 15% would consider a eco/biodiesel vehicles, with a similar proportion considering electric/hybrid SUVs.