Recession Or Not, Consumers Pay More For Green Products

by | Apr 21, 2008

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While consumer spending has fallen in many categories due to a weakened U.S. economy and budget tightening, Americans are still willing to pay more for green products and services, according to a survey commissioned by SCA and conducted by Harris Interactive.

Overall, 47% of U.S. adults agreed they would be willing to pay more for environmentally-friendly products.

  • 64% of those surveyed said they would be willing to pay more for a  hybrid car
  • 63% indicated they would spend more for organic, fair trade, or locally sourced food
  • 62% said they would dig deeper into their wallets for green/organic cleaning supplies
  • 57% of those surveyed said they would pay the additional costs for products made from recycled materials

The respondents said they were willing to spend an average of 17% to 19% percent more for each of these green products.

The study was conducted via a six-question online omnibus poll interviewing a nationwide sample of U.S. adults aged 18 years and over. Data was weighted to generate a representative sample of the total U.S.

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