Entrepreneurs See Web As Gateway To Green Opportunities

by | Feb 7, 2008

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ms2.jpgEntrepreneurs in the green tech and media industries are flocking to the Web, CNET reports.

IT veterans, who may lack technical know-how in energy, are making the move because of job opportunities, or because they want to work in an environmentally oriented field.

Benjamin Brown, CEO of makemesustainable.com, said that tapping social networking on the Web is the best way to build a business with a green slant because, “it’s the individual consumer who will be driving” the concepts and ideas behind green tech.

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