Internet Retailers Get New Green Shipping Option

by | Jan 3, 2008 has unveiled a web-based program that integrates with retailers’ online shopping carts, enabling consumers to  offset the carbon produced from product life-cycle shipping emissions, according to this article from triplepundit.

The program is the result of the research by Dr. Arpad Horvath of UC Berkeley and Dr. Cristiano Facanha of ICF International.  Together, the two developed the algorithm that determines the carbon footprint from the manufacture of a product to its delivery at a consumer’s door.  Because the algorithm is so accurate, the average cost for an offset is only 29 to 49 cents, according to the article.

CarbonFree has a green shipping option that is used by some retailers.

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