Green Creds Tough Sell For Financial Institutions

by | Aug 6, 2007

Eighty-five percent of consumers do not consider green credentials when choosing a financial product, according to research by the UK’s Beacon Asset Management, Mortgage Introducer reports.

Seventy-three percent know what a green investment is, but only 15 percent take this factor into consideration when purchasing products.

Of the vast array of potential investments available houses (22 percent), general investments such as ISAs (19 percent) and savings accounts (12 percent) were rated as the top three products consumers were most likely to consider the green credentials of when purchasing. On the other end of the scale, car financing was the financial product that consumers were least likely to check the green credentials of, with only eight percent of respondents doing so.

Respondents that did check the green credentials of financial products were most interested in the ethical stance of the company (52 percent).

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