Bosch Launches Green TV Spots

by | May 23, 2007

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BSH Home Appliances, is launching the brand’s first major push to highlight its environmentally friendly major appliances, MediaPost reports. The effort follows the beginnings of a rebranding earlier this year featuring a new tree-frog icon for its green products.

The new campaign extends that brand imagery with TV ads, “invented for life,” that put Bosch appliances in different locations in nature, emphasizing how they help preserve nature and don’t disturb it either, when they are operating.

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